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Digital ordering, loyalty, and personalization at Panera

Panera logo

Shaped Panera’s digital ordering business across eCommerce UX, loyalty, personalization, experimentation, and the systems behind a $2B ordering operation.

Panera digital ordering brand image

Role

Lead UX Engineer → Marketing Manager

Timeframe

2014 - 2020

Scope

Digital ordering / Personalization / Experimentation

Digital sales scale
$2B
MyPanera members
35M
Conversion lift from personalization
25%

Products

Panera eCommerce Web Experience

Panera eCommerce Web

Panera’s web experience helped shape a more connected, more personalized digital ordering business across web, mobile, kiosk, and loyalty.

View case study
Curbside Pickup

Curbside Pickup

An early product concept that treated pickup as part of the product, not just what happens after checkout.

View case study

In the media

Fast Company

How Panera Bread Baked Digital Innovation into its Growth Strategy

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Restaurant Dive

Panera to reach $2B in digital sales by end of year

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Nation's Restaurant News

Panera adds breakfast delivery as digital sales soar to $2 billion

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Forbes

Panera Bread Bakes Plans For Growth By Investing In Customer Relevance, Wellness And Personalization

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Forbes

Panera Adds Curbside Pickup To Make Up For Lost Dine-In Sales

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Food Business News

Panera adds technology to boost curbside experience

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