Commerce, loyalty, and fan experience at St. Louis CITY SC
Product leadership across the CITY app and the matchday systems behind multi-million dollar digital commerce impact across payments, loyalty, personalization, ticketing, concessions, and AI.
Senior Manager, Product Management
2021 – Present
Mobile commerce / Loyalty and personalization / Artificial Intelligence / Fan experience
- Mobile app transaction mix
- >25%
- Active user growth
- 240% YoY
- Loyalty program purchase frequency
- +3.3x
Products
Ace: Ambient AI
Ace brought personalized AI into the CITY app in a way that felt useful on matchday, not gimmicky.
CITY Pay
CITY Pay turned payments into a loyalty and personalization lever, moving more matchday spending into the CITY app.
myCITY+
myCITY+ started as a response to constrained ticket inventory, then grew into a paid loyalty membership for the club’s most engaged supporters.
Frictionless Food & Beverage
We redesigned matchday food and beverage around speed, self-service, and multiple ways to buy, so fans could spend less time in line and more time in their seats.